近半世紀以來, 新華福記持續將正宗亞洲風味 帶向世界各地
For nearly five decades, Sinhua Hock Kee has connected authentic Asian flavours with consumers worldwide
品牌起源
Our Story
Sinhua Hock Kee Trading was established in Singapore in 1989, building on the rich heritage of Sinhua Hock Kee Food Industries founded in 1976. Our journey began as a one-man operation in a back-lane alley, handcrafting traditional peanut candy with dedication and care.
Through perseverance and an unwavering commitment to quality and authentic flavours, we have built a foundation of trust, consistency, and product excellence that continues to guide us today.
新華福記貿易成立於1989年，源自1976年創立的新華福記食品工業。承載近半世紀的品牌底蘊與製造經驗。
憑藉對品質的堅持與對道地風味的熱忱，我們奠定了穩固的市場基礎與長久信賴的品牌口碑，而這些價值至今依然是我們前進的動力。
Our Journey
發展里程
AAA 傳承品牌
AAA – A Heritage Brand Since 1976
Introduced in 1976, AAA has earned strong recognition across ASEAN markets for its consistent quality and authentic taste.
其旗下自有品牌 AAA，自1976年推出以來，憑藉穩定品質與道地風味，在東協市場累積深厚口碑並廣受肯定。
2017
Selected for the Tasty Singapore Ambassador Programme, supported by Enterprise Singapore to promote Singapore’s food heritage globally.
2018
Honoured with the Singapore Heritage Brand Award by ASME and Lianhe Zaobao, recognising our long-standing commitment to cultural significance.
"品嚐非一般的美味
The difference you can taste"
Our Core Values
核心價值
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品質
Quality
We are committed to providing safe, premium and consistent quality products.
堅持提供安全, 優質且穩定的產品。
handshake
誠信
Integrity
We conduct business with honesty, transparency and strong ethical standards.
以誠信為本, 秉持透明與高標準的商業道德。
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可靠
Reliability
We build long-term trust through reliable service and strong partnerships.
透過可靠的服務與夥伴關係, 建立長久信任。
攜手共創美好未來
Building a Better
Future Together
We are committed to building long-term and sustainable partnerships with our customers, distributors and business partners. As we continue expanding across Asia and global markets, we remain dedicated to bringing Singapore’s heritage flavours to a broader international audience.
我們致力於與客戶, 經銷商及合作夥伴建立長期穩健且可持續發展的關係。